CHOYS, a pioneering digital Insurtech and employee wellbeing platform, is thrilled to announce the launch of its innovative Employee Benefits Plan with No Upfront Costs for SMEs. CHOYS is set to transform the employee benefits landscape for Small and Medium Enterprises (SMEs).

Developed in partnership with Singlife, a homegrown financial services company, and Fluid, a prominent B2B buy-now-pay-later payment platform, this groundbreaking solution enables SMEs to manage short-term cash flow while investing in long-term employee wellbeing.

Why it Matters: Empowering SMEs with Financial Flexibility

SMEs often struggle to balance immediate cash flow needs with the necessity of investing in long-term employee benefits. CHOYS has consistently worked to address these pain points by offering affordable products to enhance employee wellbeing. This latest initiative further demonstrates this commitment by introducing flexible, no-upfront cost options. SMEs can purchase eligible plans in 3-month or 6-month instalments, making employee wellbeing more accessible than ever before.

Key Benefits of the CHOYS and Fluid Partnership

• No Upfront Costs for 3-Month Plans: Start your employee benefits program without the burden of upfront payments.
• Flexible Payment Options: Choose the plan that fits your cash flow—3-month or 6-month instalments.
• Enhanced Employee Wellbeing: Access a range of affordable and effective wellbeing solutions designed to boost employee morale and productivity.
• Trusted Partnerships: Developed in collaboration with Singlife and Fluid, ensuring reliability and excellence.

Varun Mittal, Head of Innovation and Ecosystem at Singlife said, “Singlife places strong emphasis on the future of workplace benefits and continually innovates to provide better propositions to our partners and customers. Our partnership with CHOYS charts a new milestone for our ‘SME Connect’ initiative. We are excited to collaborate with CHOYS and Fluid, and we believe it truly demonstrates our objective to promote financial freedom, and strengthen the employee benefits space.”

"We understand the unique challenges SMEs face in balancing short-term needs with long-term investments," said Sharon Li, Cofounder and CEO of CHOYS. "Our BNPL employee benefits plan, developed with Singlife and Fluid, is a game-changer for SMEs. We're committed to making employee wellbeing accessible and affordable, empowering SMEs to thrive in today's competitive landscape."

"We are thrilled to partner with CHOYS on this innovative initiative," said Trasy Lou, Founder of Fluid. "Our mission at Fluid is to provide businesses with the financial flexibility they need to grow and succeed. By offering Flexible Employee Benefits Plan with No Upfront Costs, we are enabling SMEs to invest in their employees' wellbeing without compromising their cash flow."

How Does it Work: Seamless Insurance Purchase Process

Buying insurance through CHOYS has never been easier. SMEs can now navigate the process with simplicity and flexibility, making it a hassle-free experience. Here’s how you can do it:

Step 1: Select your insurance plan, and then click on pay by instalments

Step 2: Provide your account information and select the number of instalments you prefer. Review the payment breakdown to ensure it fits your budget. And make the payment

Congratulations! You've Put Your Team's Wellbeing First.

About CHOYS

CHOYS is an Insurtech platform that incentivises the workforce for their healthy actions through recognition and rewards, gamification, social impacts, mutual encouragement, and insurance protection.

CHOYS aims to help organisations protect employees with insurance and reward their healthy actions holistically. It takes care of all aspects of wellbeing (physical, mental, social, and financial) through gamification and social impacts.

About Fluid

Fluid is a leading B2B buy-now-pay-later payment platform, allowing businesses to pay on credit terms or through instalment plans, providing flexibility and support for business cash flow management.